The Australian journey field in Brisbane, Sydney and Melbourne experienced a probability to knowledge Sri Lanka as an remarkable vacation spot and community with dynamic Sri Lankan travel brokers, when Sri Lanka Tourism Advertising Bureau arranged a few roadshows in Australia as part of its around the globe advertising tour.
The three situations, structured in coordination with the Superior Commission of Sri Lanka to Australia, and the Consulate General of Sri Lanka in Melbourne, drew more than sixty to seventy selective travel agents and tour operators in every single of the a few towns.
Travel market gamers from both of those nations around the world experienced the likelihood to connect with just about every other and discover possible partnerships in promoting Sri Lanka as a tourist spot for vacationers from Australia, which is previously Sri Lanka’s fifth greatest sector for visitors. With Australian vacation projected to exceed pre-pandemic levels, and Australians on the lookout to make up time misplaced throughout the pandemic by exploring new places, the roadshows arrived at a timely juncture to bring Sri Lanka to the forefront of everyone’s minds.
The roadshows also showcased Sri Lanka’s journey highlights, alternatives and special attractions, with plenary periods highlighted by speeches from distinguished speakers, Sri Lanka Tourism videos and Q&A classes supplying members the chance to discover the opportunities offered to them.
In Brisbane, thirty-two Sri Lankan companies and sixty Australian travel and tour operators and Australian media staff participated at the roadshow. All through the plenary session, Her Excellency Ms. Chitranganie Wagiswara, the High Commissioner of Sri Lanka to Australia, Mr. Sandith Samarasinghe, Sri Lanka’s Consul Common in Melbourne took to the phase to share their insights about the Australian sector for Sri Lankan tourism, and to encourage the Australian sector to join with Sri Lanka, as it surges forward in tourism. They had been followed by Mr. Chalaka Gajabahu, Chairman of Sri Lanka Tourism Marketing Bureau (SLTPB), who spoke extensively on Sri Lanka’s options, its expanding recognition by intercontinental media as a person of the most popular locations to vacation, and improvements in tourism activities.
Brisbane was followed by the next roadshow in Sydney, exactly where in excess of 75 Australian journey trade businesses and 25 media associates and influencers attended the celebration, which saw fruitful business conversations among Australian and Sri Lankan individuals.
The opening remarks at the next roadshow were sent by Her Excellency Ms. Chithranganie Wageeswara, the Sri Lanka Significant Commissioner in Australia. Mr. Chalaka Gajabahu provided the keynote speech on the new global positioning of Sri Lanka. Mr. Sandith Samarasinghe, the Sri Lankan Consul Standard in Melbourne, also dealt with the attendees. Mr. Sakura Wijethunga, the Sri Lankan Airline Manager for Sydney, represented the National provider in Sri Lanka.
The conclusion of the series of Roadshows in Australia was held in Melbourne, with more than 50 Australian agents and 35 media representatives participating.
Following B2B networking periods, the official session was opened with a heat welcome speech from Mr. Sandith Samarasingha, the Sri Lanka Consulate General in Melbourne. Mr. Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, supplied worthwhile insights into Sri Lanka’s tourism landscape, location the phase for even further conversations. the spotlight of the celebration was the deal with by Sri Lanka Tourism Ambassador, Mr. Sanath Jayasuriya, whose existence captivated the audience. The keynote speech by Hon. Minister of Tourism, Land, Sports, and Youth Affairs, Mr. Harin Fernanado, emphasised the extensive chances for leisure and expenditure in Sri Lanka.
Other highlights of all situations integrated vibrant dance performances by Sri Lankan dance troupes in Australia, interactive Q&A sessions with the Hon. Minister, Chairman, SLTPB, Superior Commissioner and Consul General, and raffle draws with air tickets from Sri Lankan Airways, and tour offers from Sri Lankan journey trade participants.
The responses received was overwhelmingly positive, indicating a fruitful exchange of tips and options. These road exhibits serve as vital platforms for growth partnerships and enhancing collaborations involving Sri Lankan enterprises and their Australian counterparts. What’s more, they play a pivotal job in revitalizing the tourism sector in Sri Lanka by stimulating fascination and engagement from Australian marketplaces. The Sri Lanka Tourism Promotion Bureau’s adept organization of these events underscores its dedication to advertising and marketing tourism and facilitating significant connections within just the marketplace.
All round, these Roadshows furnished an exceptional system to produce even more vacation and trade contacts with the Australian community and advertise Sri Lanka as just one of their go to places for an pleasant getaway practical experience truly worth their expenditure and holiday break needs. The overpowering help provided by the Higher Fee of Sri Lanka to Australia, and the Consulate Basic of Sri Lanka in Melbourne, additional even more to these roadshows conducted by Sri Lanka Tourism. Up to now, Sri Lanka has been given many Worldwide endorsements as 1 of the best and safest Journey destinations in the planet, and this success even further highlights the actuality that acquiring Sri Lanka in your bucket list is definitely truly worth a check out.
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