Union Bank unveils bold new logo in sync with new transformational phase - Adaderana Biz English
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Union Bank unveils bold new logo in sync with new transformational phase – Adaderana Biz English

Union Financial institution, now partnered by the toughness of the global conglomerate CG Corp Global, not too long ago unveiled a new emblem that embodies the Financial institutions new strategic vision and transformation. Leveraging on the brand names abundant record of more than 29 decades as a reliable monetary providers model in Sri Lanka, the new logo has been created as an evolution of the Banks preceding emblem which was synonymous among clients and publics for its potent identification, brand mark and model colours.

At an special consumer networking event Dr Binod Chaudhary Chairman, CG Corp Global unveiled the new emblem in the presence of Mr Nirvana Chaudhary, Chairman Union Financial institution, Trevin Fernandopulle, Deputy Chairman Union Bank, Indrajit Wickramasinghe Director/CEO Union Financial institution and Dilshan Rodrigo, Deputy CEO Union Financial institution among other vital invitees.

Addressing the accumulating of the Banking institutions valued customers from Prime Corporates, Companies and the Elite Circle, Dr Binod Chaudhary, Chairman of CG Corp World wide said that CG Corp Global has been a extended-expression investor and lover for Sri Lanka, placing self-confidence in the place and its advancement probable even at the most difficult moments with investments spanning across many companies. Its foray into the financial services sector in Sri Lanka and the partnership with Union Bank provides to the groups strategic vison for enlargement, aiming to build and develop the Lender to come to be 1 of Sri Lankas best private business banks

Showcasing the Banking institutions commitment to uplifting life by social wellbeing Nirvana Chaudhary, Chairman of Union Financial institution also launched the Union Lender School of Social Entrepreneurship (UBSSE) at the party. Speaking on UBSSE, he mentioned that even though a extensive transformation plan is in spot for Union Bank to be a formidable and energetic contender in the Banking sector, UBSSE will engage in a pivotal role in the Banking companies development journey amplifying its motivation not only to business expansion but to the entire society as a result of expertise, training, capabilities enhancement, steerage, and social wellbeing.

Unveiling of the new emblem is a milestone in Union Financial institutions Transformative Manufacturer Journey. The new payoff line Reworking Life amplifies the Banking companies continuous pursuit to change lives by way of electronic transformation. Union Lender model has been mentioned amongst LMDs Sri Lanka most important 100 brand names because 2012 and this improve will increase even greater benefit to creating Financial institutions model to better heights.

The conclusion to refresh the corporate symbol of Union Bank was driven by strategic intent to modernize the brand name picture while preserving its core identification. Backed by the strength of CG Corp Worldwide, Union Financial institutions new progress journey delivers to the banking publics an enhanced price proposition supported by a formidable partnership that echoes good economical stability, electronic transformation, and company excellence, all of which is now embedded in the Financial institutions new brand. The new emblem proceeds to resonate Union Bank’s model values of rely on, steadiness, resilience, and shopper-centricity and demonstrates the bank’s determination to being appropriate in an ever-evolving economical landscape and also communicates the Bank’s progressive technique and adaptability to modifying market place dynamics.

The present-day design and style of the emblem, with its sturdy blue carries on to resonate believe in, security, and professionalism while the orange symbolizes optimism, prosperity, and the warmth of the Financial institutions several deeply rooted consumer interactions. The distinctively slanted ahead glimpse of the symbol is a statement of the Financial institutions motivation to staying a progressive companion in driving digital management and support excellence.

Unveiling of the new brand is nevertheless a different initiative of the Financial institutions continued transformation and its strategic tactic to place by itself as a robust, buyer-centric entity. As the Bank forges in advance in its transformative journey, the new brand stands as a powerful representation of the eyesight, dedicated to meet the evolving requires of its buyers whilst upholding the rules that have designed Union Financial institution a reliable economical companion.

The indirect acquisition of Union Financial institutions main shares by CG Money Associates Pte Ltd by way of Society Economical Holdings in 2023, marked a major milestone in the Banking companies advancement journey. CG Cash Companions Pte Ltd is an affiliate company of CG Corp World, a multi-enterprise Nepalese conglomerate Existing in Sri Lanka since 2015, with essential investments in the leisure sector among other individuals.

Photograph – Dr Binod Chaudhary, Chairman CG Corp World, Nirvana Chaudhary, Chairman Union Bank and Indrajit Wickramasinghe Director/ CEO Union Bank at the unveiling of the Union Financial institutions new emblem.