PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez - Adaderana Biz English
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PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez – Adaderana Biz English

Pepsi unveils new summer time campaign recreates legendary global professional with Jacqueline Fernandez, emphasizing the ‘Refreshing Pepsi, Bold New Look’ in Sri Lanka

Pepsi, the legendary beverage manufacturer, is gearing up to embrace the summer time season in Sri Lanka with its newest film starring the charismatic Jacqueline Fernandez. Aligned with the marketing campaign positioning ‘Refreshing Pepsi, Bold New Glimpse,’ this TVC offers a modern get inspired by Pepsi’s legendary Cindy Crawford commercial, showcasing a daring makeover of the Pepsi packaging.

The film is set at a secluded classic gasoline station wherever two young boys are viewed filling their tanks. A girl on a bicycle shortly pulls over at the fuel station. She is then noticed parking her bike and taking away her helmet only to reveal that she is Jacqueline Fernandez, sporting reduce-off jean shorts and a white tank leading. The movie demonstrates Jacqueline taking a swig from the Pepsi can. The boys are witnessed staying awestruck, and the film retains you guessing whether or not they are enthralled by Jacquelines existence or by the revamped Pepsi makeover – only to innocently reveal that all this whilst the boys had been mesmerized by Pepsi.

Talking on the start, Anuj Goyal, Affiliate Director, Sri Lanka Area, PepsiCo, reported, We are thrilled to unveil Pepsis most up-to-date summer season campaign in Sri Lanka, showcasing our ‘Refreshing Pepsi, Bold New Look’ positioning. Our collaboration with the beautiful Jacqueline Fernandez properly embodies the essence of this campaign, as she seamlessly matches into our vision of recreating the iconic Cindy Crawford commercial. With her appeal and electricity, we are assured that this new TVC, sporting the makes new search, will make waves and deeply resonate with our viewers listed here in Sri Lanka.

Commenting on the new film, actress Jacqueline Fernandez, reported, “I am excited to team up with Pepsi, a brand name I have constantly admired, and reimagining the timeless Cindy Crawford advertisement has been a exclusive journey. Bringing this legendary moment again is an honor, and I’m thrilled to be portion of a marketing campaign that celebrates the spirit of summer season with refreshing Pepsi. This campaign is all about enjoyment, power, and satisfaction, and I can not wait around for my Sri Lankan fans to practical experience the enjoyment it delivers. Happy to be element of Pepsis revamped daring new glance, capturing its legendary essence in a fresh new and enjoyable way.

The new Pepsi TVC will be amplified by means of robust 360-diploma marketing campaign spanning Tv, electronic, outdoor, and social media. Pepsi is available insingle serveand multi serve packs throughout all modern-day and traditional retail stores in Sri Lanka, as nicely as on leading e-commerce platforms.