Ikea April fool’s
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‘Light as air’: IKEA S’pore introduces INVSBÅL see-through homeware for April Fool’s

IKEA Singapore launches ‘see-through’ homeware for April Fool’s

IKEA Singapore has introduced a new assortment of see-by way of homeware that is “light as air”, just in time for April Fool’s Day.

The cheekily named INVSBÅL, which is produced in partnership with The Mystery Very little Agency, contains “clear” organising appliances this kind of as storage bins and laundry baskets.

The marketing campaign introduced on IKEA Singapore’s Instagram webpage on Monday (1 April) with pictures of the clutter that typically plagues numerous households.

IKEA Singapore launches new ‘see-through’ INVSBÅL selection for April Fool’s

The INVSBÅL, a enjoy on the phrase ‘invisible’, selection introduces four new “organisers” to address common messes close to the dwelling.

First, there is a “see-by laundry basket” for the pile of garments lying in the corner of the area.

Picture courtesy of The Key Little Company.

Following, the collection features a “clear shoe rack” for the sneakers littering the walkway.

Ikea April fool’s

Graphic courtesy of The Solution Little Company.

Thirdly, a “colourless storage box” will help handle the toys that the kids might have neglected about on the ground.

Ikea April fool’s

Impression courtesy of The Top secret Tiny Agency.

At last, to support beautify the space, a “transparent photo frame” to immortalise the artwork they have made on the partitions.

Ikea April fool’s

Picture courtesy of The Secret Minor Agency.

The distinctive homeware arrives at an reasonably priced price tag, also — at just S$1.04 each.

Even though IKEA Singapore has not admitted to it nonetheless, it&#8217s quite distinct that this is an April Fool&#8217s Working day prank, presented the price tag and the actuality that no real merchandise has been shown.

Additionally, the social media posts direct consumers to a webpage that shares more particulars on the INVSBÅL selection, where site visitors can also verify out other current IKEA collections and products if they “can’t see what [they’re] seeking for”.

Source: IKEA

Instagram consumers can acquire S$41 present card by sharing their personal INVSBÅL answers

Possessing stated that, the INVSBÅL collection highlights the clutter that is present in most properties that house owners might have forgotten.

In a press assertion, a spokesperson from The Secret Minimal Agency claimed: “We knew that each other brand name would be leaping at the opportunity to share a funny joke or a prank on April Fool’s. But we preferred to go outside of that, and use April Fool’s Working day as a system to highlight a real ache point in Singaporean homes, and give a authentic solution—but in a joyful and mild-hearted way.”

To achieve this, IKEA Singapore is inviting its Instagram followers to share their have INVSBÅL “solutions” at house, via the ‘Add Yours’ perform on the home furniture brand’s Instagram Tales.

Supply: @ikeasingapore on Instagram Tales.

Each and every Instagram Story counts as one submission. Multiple submissions are permitted.

Contributors will then stand a chance to win an IKEA gift card worth S$41 to transform their INVSBÅL furniture into true-lifestyle ones.

The contest is open from now until Tuesday (2 April), 12pm.

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Have information you ought to share? Get in touch with us via e mail at [email protected].

Highlighted photos courtesy of The Mystery Small Company. 

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